Izera brand

A nature-inspired
brand

The inspiration for the name of the brand comes from the Izera Mountains range. We were delighted to observe the richness of the colors of the local sky that change throughout the day. At night, the dark starry sky seen above the mountain peaks symbolizes the purity and power of nature. What also inspired us was the human courage, so characteristic of travelers. This empowers them to dream, discover the world and follow their own path.

Izera - polish nature inspired brand
Izera - olish nature inspired brand
Izera - olish nature inspired brand
Izera - olish nature inspired brand
Izera - olish nature inspired brand

A technology-inspired
brand

Modern technologies change our lives and the world around us. They help us develop, set trends, create new opportunities and give us a chance to live a better, more comfortable life. This is why it is the technologies that fueled the development process of the Izera brand. Dashboard touchscreens, dynamic acceleration, and advanced driver assistance systems: we have harnessed cutting-edge technologies to give you a comfortable driving experience, the symbol of which is the hexagon-shaped sign on the bonnet.

Izera - technology inspired automotive brand
Izera - technology inspired automotive brand
Izera - technology inspired automotive brand
Izera - technology inspired automotive brand

A people-inspired
brand

We created a brand that is human-friendly, as it is people that have inspired it. With the utmost attention to detail, we’ve come up with a car concept to give you a supreme sense of safety and comfort. Izera will accompany your daily life, it will also give you a moment of distraction from the daily routine. Suitable for families,the car is spacious, appealing and dynamic. When developing the Izera concept, we had you and your closest ones in mind: you can rely on us.

Izera - A people-inspired brand
Izera - A people-inspired brand
Izera - A people-inspired brand
Izera - A people-inspired brand
Izera brand
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Izera - podążamy we właściwym kierunku
We follow our own path, just like you do, consistently pursuing our goals. We set new trends and push boundaries.
Therefore, our symbol is a stylized compass needle.
Izera - podążamy we właściwym kierunku
The needle is surrounded by a modern hexagon shape. This symbol emphasizes the distinctive features of Izera: modern technologies and engineering craftsmanship.
Izera - podążamy we właściwym kierunku
The arms around the sign resemble loving hands that protect something precious. They symbolize care and safety, because we know how much you care about your nearest and dearest. Now let the car take care about you!
A million reasons to go further