The inspiration for the name of the brand comes from the Izera Mountains range. We were delighted to observe the richness of the colors of the local sky that change throughout the day. At night, the dark starry sky seen above the mountain peaks symbolizes the purity and power of nature. What also inspired us was the human courage, so characteristic of travelers. This empowers them to dream, discover the world and follow their own path.
Modern technologies change our lives and the world around us. They help us develop, set trends, create new opportunities and give us a chance to live a better, more comfortable life. This is why it is the technologies that fueled the development process of the Izera brand. Dashboard touchscreens, dynamic acceleration, and advanced driver assistance systems: we have harnessed cutting-edge technologies to give you a comfortable driving experience, the symbol of which is the hexagon-shaped sign on the bonnet.
We created a brand that is human-friendly, as it is people that have inspired it. With the utmost attention to detail, we’ve come up with a car concept to give you a supreme sense of safety and comfort. Izera will accompany your daily life, it will also give you a moment of distraction from the daily routine. Suitable for families,the car is spacious, appealing and dynamic. When developing the Izera concept, we had you and your closest ones in mind: you can rely on us.
Therefore, our symbol is a stylized compass needle.